Moët & Chandon took a hiatus from advertising, but is back in a big and bubbly way with its first global advertising campaign since 2015.
The 60-second spot, created by Ogilvy, is called “Must Be.” It celebrates “Life’s Memorable Moments.” In the video, big moments like the birth of a child and a female astronaut launching into space are celebrated, but also smaller moments like a beach day with friends, a day at the carnival and a drive through the desert.
The video debuted June 9 across digital and social platforms and in movie theaters to coincide with the brand’s annual “Moët Grand Day,” celebrated across the globe and its first partnership with “Rosé Day LA.” The Rosé Day event was also held June 9 at Saddlerock Ranch in Malibu, CA, attended by stars like Leonardo DiCaprio, Jeremy Renner, Alessandra Ambrosio, Ashlee Simpson and Evan Ross, according to US Weekly. Moét was the champagne partner of the event where it displayed a tower of bottles of its Rosé, which flowed all day long.
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During its advertising hiatus, Moët has been busy deploying promotions around holidays and other events like Valentine’s Day when it stepped out to help celebrate by launching its second Snapchat game. The mobile game was part of the brand’s “Love Unconventional” campaign that ran through Mother’s Day. Players shot corks at a tower of champaign glasses to earn points with the most points earned by those who get the cork in the top single-level glass. The winners got the chance to write a love poem with input from modern artist and poet Cleo Wade.