Channel | Loyalty Marketing

Customer churn has long been a problem for cable companies. Good data management can change that channel.

As consumers came to rely on Bed Bath & Beyond's popular 20%-off coupons, the company's profits are feeling the pain.

The highly competitive ‘jungle’ of the loyalty marketing industry has a new species: Emerging Platforms. How it grows and evolves over the next few years bears watching.

Working to keep loyalty members loyalty can be a real challenge. Is Walgreens on to something? It's testing exercise wearables to reward customers?

These kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage.

The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.

At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can connect with your B2B customer base.

Successful loyalty programs integrate customer data to provide offers, benefits and communications meaningful to the program member. Here are 6 tips.

Sure, everyone talks about a 360-degree customer view. But rather than going in circles, maybe you should think about a spiral instead.

Forward-thinking companies are using fee-based membership or loyalty programs to better serve their customers while differentiating themselves from competitors.