Channel | Loyalty Marketing

Chief Marketer's PRO Awards judges panel provided insights on promotional marketing programs, best practices and brands making waves in the marketplace.

The brand's media strategy, social investment, measurement approach, and more.

Five steps to increasing brand loyalty and love.

Five takeaways for businesses that rely on subscriptions as a key source of revenue.

Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.

How the company transitioned to a points-based loyalty offering for customers.

How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.

Here are the winners of our inaugural Top Women in Marketing Awards.

How subscription programs can improve the customer experience.

Marketing industry heavyweights who caught our eye this year.