Dennis Armbruster

• 

  Acquisition

  In-Store or Online: Millennials Appreciate Holiday Shopping Experiences

  A new survey from LoyaltyOne finds that Millennials like to be engaged through in-store holiday shopping experiences.

• 

  Loyalty Marketing

  Emerging Platforms: A New Species in the Loyalty Jungle

  The highly competitive ‘jungle’ of the loyalty marketing industry has a new species: Emerging Platforms. How it grows and evolves over the next few years bears watching.

• 

  Engagement

  Loyalty Programs Forecast: Sunny, But Clouds on the Horizon

  U.S. consumers participate in billions of loyalty programs, but they are not as active in these programs as they used to be. Here’s what you need to know.