Motivating Millennials to Share on Social Media
Here are four ways brands can harness the power of social media and influencer marketing to tap into the Millennial market.
Here are four ways brands can harness the power of social media and influencer marketing to tap into the Millennial market.
Today every brand knows customer engagement is essential. But how do they move beyond metrics around pseudo engagement and deliver a great message?
How can your brand ensure customers receive the same message across various channels and create omnichannel engagement, especially at a global level?
Any solid relationship touches on emotions, intellect and everything in between. Brand loyalty connections between brand and consumer work in exactly the same way.
A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them.
There’s a fine line between socially conscious marketing and appearing self-serving. This thoughtful article helps sort it all out.
Change is hard and some people will try to avoid it—even if the change is for the better. Is there a secret to successful CRM deployments? In many ways, the “X factor” is you.
Plum Organics new campaign, ParentingUnfiltered, encourages conversation around real parenting, not just the smiley, happy snapshots.
Here are 5 ways to experiment with and use location-based marketing to enhance your campaigns and boost ROI.
TGI Friday’s is leveraging relationships formed through its loyalty program and using that data, as well as feedback from customers, to inform everything from marketing campaigns and rewards programs to menu items.
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