JetBlue’s Marty St. George on Why the Brand Isn’t Just a Fad
Marty St. George discusses the scary move to branded fares, how its new Mint service caught on with very little advertising and other marketing stuff.
Marty St. George discusses the scary move to branded fares, how its new Mint service caught on with very little advertising and other marketing stuff.
Chief Marketer announces the 2016 PRO Awards Finalists, a distinguished collection of world-class promotional marketing campaigns.
Customer advocates can help B2B marketers take advantage of the passion of their most loyal fans, and deliver business value.
A new study has reinforced the importance of authenticity when it comes to communicating not only with consumers, but what your brand stands for as well.
Facebook is changing the way its 900 million monthly users engage with brands by opening up its Messenger app to bots.
PROMONext has an all-star lineup of speakers from Disney, Velcro Cos., MasterCard, Chicken of the Sea and Heineken. Hope to see you there!
A new report from by Forbes Insights and xAd finds that location-based marketing is strategy that must take priority.
bile technology has transformed reward programs from sluggish endeavors into powerful tools that can help businesses enhance marketing & increase sales.
Here’s what brands should know when it comes to relevant technologies and building strong but flexible loyalty programs.
Nest is an on-the-rise brand that is differentiating itself by using “informal” loyalty mechanics to engage customers on a more personal level.
Click here to view the 2023 winners!