Channel | Engage & Convert

Whirlpool and Firestone Building Products shared their strategies for successful B2B live events at Connect to Convert this week.

Here's some of the highlights from B2B Connect to Convert, with everything from building buzz and brand to copywriting tips and an eclipse.

At the Hershey Innovation Center, work is underway to combat lost impulse sales as consumers move to self-checkout.

Kind dumped 45,485 pounds of sugar in Times Square to bring attention to the amount of added sugar kids are consuming.

Do your words really capture prospects’ attention? a At B2B Connect to Convert this week, Nancy Harhut shared a key ideas for better B2B copy writing in a content master class.

Airbnb's Eclipse Contest was in partnership with National Geographic, bringing together the smarts and the locale for the perfect viewing experience.

The Share the Sunshine campaign put a surprising twist on a sampling program that helps expose new customers to the Sunshine energy drink.

Andy Goeler, VP marketing, Bud Light, talks about the shift to educational marketing and other ideas brewing in the marketing department.

Retailers to restaurateurs are creating immersive gamified sweepstakes that allow consumers to have fun, memorable interactions with their favorite brands.

Snapchat and gamification turn stagnant bottles of Pepsi and packages of Frito-Lay snacks into an entertaining sweepstakes.