Articles by Russell Zack

6 Steps to a Gamified Experience

August 17, 2017 |  by Russell Zack

Retailers to restaurateurs are creating immersive gamified sweepstakes that allow consumers to have fun, memorable interactions with their favorite brands.

How to Upgrade Your Loyalty Programs With the Right Technology

February 29, 2016 |  by Russell Zack

Here’s what brands should know when it comes to relevant technologies and building strong but flexible loyalty programs.