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Cash From Chaos

|  by Chief Marketer Staff

MOST DATABASE records can be ranked alphabetically or numerically by information in their fields. Related data, such as ZIP codes, can be clustered for

Cue the Postman…

|  by Chief Marketer Staff

FILM FANATICS may be looking forward to picking popcorn and gumdrops out of their hiking boots next month, but the directors of the 25th Telluride Film

The Xoom Boom

|  by Chief Marketer Staff

XOOM INC., San Francisco (www.xoom.com), runs a Web community with a difference: Unlike most such communities, like GeoCities and Tripod, a large part

In-house Ed at IBM

|  by Chief Marketer Staff

PERHAPS NOTHING symbolized the IBM of the past more than its fabled salesmen in the gray flannel suits. But since 1994 the old-line computer company has

People

|  by Chief Marketer Staff

Mokrynski & Associates Inc., Hackensack, NJ, promoted Lori Sloves to account executive in the list brokerage division.DraftWorldwide, Chicago, named Kristi

Bean Sprouts Redesign

|  by Chief Marketer Staff

IN RESPONSE TO "sluggish sales and stiffer competition," apparel cataloger and retailer L.L. Bean is refining its catalog marketing operations and is

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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