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IN RESPONSE TO "sluggish sales and stiffer competition," apparel cataloger and retailer L.L. Bean is refining its catalog marketing operations and is

A NEW YORK jeweler has sued American Express Travel Related Services, claiming Amex is excluding from its catalogs items from vendors owned by Hasidic

Postal rate cases usually center on four basic tasks: defining the amount of new revenue needed to ensure break-even operation; tracing back and attributing

He propose that articles about spam in the press and other media ought to be called spam as well. They're about as prevalent and intrusive. Case in point:

A new service allows people to sign up for "free" long distance service if they agree to listen to advertising pitches over the phone. One company, Eagle's

LEGISLATION DESIGNED TO stop state and local governments from imposing new taxes on Internet transactions for at least three years and creating a special

Database marketers have a new resource available. It's R. K. Sher & Associates, Highland Park, IL, founded by longtime industry leader Bob Sher. Sher

Rapp Collins Worldwide, with $1.615 billion in billings in 1997, leads the list of top 10 agencies, according to the Direct Marketing Association's annual

Ed Mufson's company is the '90s version of the fabled DM kitchen table start-up. A year ago, Mufson, who's been in retail for 30 years, was thinking of