Channel | Direct Marketing | Print

"DISINTERMEDIATION" is that clumsy word used today to express manufacturers' longing to rid themselves of the middleman, go direct and bring a lot more

After several years of lackluster sales, Optronics International Corp. is restructuring and developing professional telemarketing programs to prequalify

Phillips Publishing Inc. has expanded its database marketing capacity at its 50-station inbound call center in Potomac, MD, as part of a three-year automation

Rip-and-read is an old broadcast journalism term that stems from the days when news stories were ripped right from news tickers and read by anchors. The

With the 1999 legislative season in full swing, lawmakers in 18 states are considering legislation requiring telemarketers to maintain do-not-call lists

The Signature Group, Schaumburg, IL, is about to test its first loyalty reward program in Mexico, using a U.S. teleservices agency to handle inbound calls.The

Both the beauty and the curse of the telephone channel is the two-way access it gives customers to your company in real time. When it works well it is

Hoping to offset sagging catalog sales, Damark International Inc. is investing more resources in membership clubs sold primarily by inbound telemarketing.In

Business has been booming in the telemarketing industry. Telesales is becoming a marketing vehicle of choice at many companies due to its interactive