Channel | Direct Marketing | Print

A new Internet phone service that uses ordinary phone lines is routing about 1,000 inbound calls per week to Computer Support Technologies (CST), a computer

Online shoppers may prefer to skip the mall, but they still like to hear those four soothing words, "May I help you?" now and then. In a Yankelovich study,

Nonprofits groups, like for-profit direct marketers, are running to the phone -but they're doing it selectively. Telemarketing for donations can be expensive,

Supporters of former Chilean dictator Augusto Pinochet are using telemarketing to raise money to pay for his legal fees and other expenses he has accrued

PUBLISHERS Clearing House has been slapped with two new lawsuits over the wording of its sweepstakes offers. Both came as a shock.In February, Indiana

A DM father is bequeathing the direct marketing bible to a DM son.The seventh edition of "Successful Direct Marketing Methods" will be co-edited by DM

I LIKE TO BE proven wrong.I enjoy nothing more than expecting the worst and being pleasantly surprised. Several customer service representatives have

NIKE IS THE archetype of the fin-de-sihcle marketer: Big, gutsy, proud, fearless and moderately unscrupulous.Some degree of mourning has to drop Nike's

AUTHOR Arnie Bernstein managed to tie together Chicago, the movie industry and direct marketing in his recently published "Hollywood on Lake Michigan."Bernstein