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Signature Group Plans Mexico Test

Signature Group Plans Mexico Test

Posted on March 31, 1999 by Chief Marketer Staff

The Signature Group, Schaumburg, IL, is about to test its first loyalty reward program in Mexico, using a U.S. teleservices agency to handle inbound calls.

The goal of the 90-day test is to enroll 5,000 customers of a Mexican bank in a travel services club. But that’s only the beginning.

If Signature decides to roll out with the bilingual program, gross bookings and sales for travel and related club services are projected to reach

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