Telephone Turnaround
Posted on
by Chief Marketer Staff
After several years of lackluster sales, Optronics International Corp. is restructuring and developing professional telemarketing programs to prequalify leads and assist its field sales force.
This reshuffling started last June, when Richard C. Peterson was appointed vice president of sales for North America. His mission: to reorganize the company’s fractured marketing, create brand awareness and reposition Optronics as a business-to-business marketer selling products directly to customers.
Optronics, Chelmsford, MA, manufactures and sells scanners, computer-to-plate printing equipment and computer software used in the graphic arts industry. It generates more than
