Channel | Digital

AOL Shutters Two Call Centers

|  by Chief Marketer Staff

AOL announced it will close call centers in New Mexico and Arizona as part of its transformation from a fee-based subscription service to an ad-supported online company.

Yahoo! Profits Down in Q3, but Panama’s Open for Business

|  by Chief Marketer Staff

Yahoo! yesterday reported a 37% decline in net income for third-quarter 2006 and warned to expect more of the same in Q4. But the search company also announced that it has already begun inviting U.S. search marketers to try its Project Panama search campaign management platform, an innovation that, once completely rolled out in Q1…

Yahoo! Springs the Lock on Panama a Bit Early

|  by Chief Marketer Staff

Yahoo! yesterday reported a 37% decline in net income for third-quarter 2006 and warned to expect more of the same in Q4. But the search company also announced that it has already begun inviting U.S. search marketers to try its Project Panama search campaign management platform, an innovation that, once completely rolled out in Q1…

The ABCs of Search Data Diving

|  by Chief Marketer Staff

Six years ago, you could do search engine marketing badly and still make out well, because so many other people were handling it even more ineptly. But today the level of the game has been raised all around, and search marketers need to take a deep dive into their performance reports on a regular basis…

Finding Potty Humor at SEC.gov

|  by Chief Marketer Staff

The Securities and Exchange Commission has had a full-text search function on its Web site allowing visitors to find out if, say, a public company has filed a document with

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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