Channel | Digital

Facebook Stories Ads can't compromise on visuals, and they need a clear call to action. Here's five tips for engaging users through this medium.

This week, the beer battle continues as Coors Light unveiled a new smart beer tap that lights up when “fueled by Bud Light negativity.”

This month, the London Business School is kicking off “Minds alive,” a campaign to raise awareness with both prospective students and alumni.

Acura is jumping into March Madness with an online challenge to show off its “super handling” all-wheel drive technology.

To make a splash, Chipolte is partnering with Venmo for the giveaway to post surprise deposits directly into loyalty members' accounts.

Original research and quotes from customers are among top elements in content that help build B2B brand trust.

Email is a major workhorse when it comes to boosting engagement and conversion. Here’s eight tips for better email marketing ROI.

International Women's Day brings brands out in force—Bud, Celebrity Cruises, The Body Shop and many others—to celebrate women.

From rotating celebrity colonels to live-stream videos of colonel climbing cats, KFC comes out swinging once again from left-field with its marketing magic.

Text analysis helping transform digital marketing strategies. Here’s five ways it can help your team.