Channel | Digital

Attribution has been the talk of the town for years, but despite its prominence conversations about it rarely mention a more important aspect of measurement—incrementality.

A partnership with the Volvo Ocean Race helps HCL Technologies showcase the brand’s capabilities and build customer relationships.

As influencer marketing has modernized so too has the ways in which marketers can capitalize on influencer’s powerful draw.

After a decade of success with its "Love" slogan, Subaru is betting on a new slogan to capture the attention of Gen X.

Marketers in categories like automotive, insurance and finance cannot afford to ignore the shift in consumer demand for smart voice assistants.

If you want connect with Millennials in the workplace, a new study suggests you need to tell them a good story—and then hope they retain what they heard.

Nike is under fire—literally—after announcing that Colin Kaepernick is one of the faces to celebrate the 30th anniversary of its “Just Do It” motto.

The task to re-energize Grey Goose is daunting, but Lee Applbaum, who led Patrón Tequila, brings with him the successful Patrón playbook.

A local campaign doesn't need to stay local. Take a lesson from Dietz & Watson on how to move your winning promotion from a local play to a national phenom.

An event marketing strategy capitalizing on in-person experiences and humor is helping Sophos engage B2B prospects and customers.