Channel | Digital

Nike’s Jordan brand has inked a deal with the widely popular video game Fortnite to introduce two new characters.

Rather than just bugging them for donations, Arizona State is using a loyalty app to connect with alumni.

Pringles has taken another major step to connect with coveted young esports fans—a series of commercials that will air in stadiums and digitally during esports events.

Granular measurement enables marketers to evaluate individual channel performance, and drill down to see the performance of each dimension within a channel.

Barbie has clearly overcome the bitter battle over her curves to embark on her most purposeful chapter yet. Lisa McKnight, Mattel SVP, takes us behind the scenes.

When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.

Millennial parents look—and behave—differently than parents of previous generations. Here's how to connect with them

What tech do you need to consider to talk more quickly with your target customers online?

Brands like Citrix, EyeMed and Hiscox prove that neither B in B2B stand for boring.

AXE adds a contest to its roster of marketing initiatives to help teens feel confident in who they are, quirks and all.