Channel | Digital

Learn what some of the featured B2B marketing agencies on this year's CM200 think are the top trends, challenges and opportunities for 2019.

The message from distilled liqueur brand Ruavieja is that none of us know how much time we have left to share with family and friends.

ABM can significantly help B2B marketers improve the bottom line. Here's how B2B high tech firms Puppet and Zerto are making it happen.

An integrated campaign is helping Freddie Mac educate lenders about multigenerational and multiethnic homebuyers.

Over half of U.S. consumers—67 percent—are ready for stricter data privacy regulations such as GDPR, according to a new survey.

Does your business have attribution under control? Here's five tips for a better attribution strategy.

Website personalization is helping Stella & Dot boost online conversions by 52 percent.

Blocking online hijacking has helped footwear manufacturer Deckers boost ecommerce conversion rates and KPIs.

Here’s eight best practices to help reduce wasted ad spend and maximize your user acquisition budget. 

Several efforts are underway, aiming to democratize the identity graph, but they’re in danger of falling flat.