Channel | Digital

Strategies for addressing rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media.

We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.

CM sister pub PRNEWS announced its fourth annual Agency Elite Top 100 earlier this week, which highlights the most innovative PR, marketing and communications firms in the business.

A look back at our recent conversations with CMOs making waves in the industry.

Four ways marketers can adjust their targeting practices to reach underserved demographics more effectively.

Chief Marketer is pleased to announce the winners of the 2023 Pro Awards, recognizing the most outstanding campaigns in promotional marketing.

How Coca-Cola experimented with generative AI with a festival experience that transformed music fans into pop stars at popular shows.

The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales.

Just 26 percent of organizations have guidelines in place on how to use generative AI. Here are four things to keep in mind while building yours.

Anthropologie Global CMO Elizabeth Preis spoke about the clothing brand’s journey toward becoming digitally-proficient, how it’s marketing to younger audiences and the company’s push toward creative diversification.