Next year, retention is set to be a top priority for companies looking to keep customers engaged and driving growth. These seven trends will emerge to shape the way companies delight and retain customers in 2020.
Breaking down data silos and better integrating sales/marketing processes is helping HP improve the company's B2B targeting and segmentation.
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
Non-compliance will become pricey: when enforcement actions begin on July 1, 2020, civil penalties could be $2,500 per violation.
Creating a retail holiday is an opportunity to inject growth into a brand, connect with customers during otherwise stagnant seasons and make an entire array of interactions shoppable.
McAfee CMO Allison Cerra shares the challenges of promoting and staffing in the cybersecurity space.
Testing creative and calls to action is helping Justworks improve its online lead nurturing and conversion rates.
The MVPro Award is one of the most coveted PRO Awards. Read the case studies that earned Jack Morton that distinguished honor.
Eighty-five percent of marketers report a higher ROI with ABM over other marketing initiatives. When driven by strong data, the rewards can be huge.
Over half of marketers will increase their martech spending next year, but many still aren't optimizing their solutions, according to Chief Marketer's Martech Outlook Report.
