Channel | Digital

Beauty brands like Estée Lauder are using livestreaming and new tech to reach new consumers and drive conversions.

Twitch has emerged a winner in a world of pandemic-fueled lockdowns. The platform has capitalized on non-gaming content, too.

Cadillac executives discuss virtual product launches, showcasing a new user experience in such as setting and the importance of personalization and UI in marketing automobiles today.

Content strategy tips to enhance your brand’s digital presence in 2021.

A look back at the biggest events and disruptions in retail marketing last year.

While social media networks have banned President Trump’s accounts, other brands have chosen to pause media spend and update negative keyword lists.

Three takeaways from HBO’s recent “coffee-ology” experience staged to promote its new thriller, “The Flight Attendant."

A look at the most-read CM stories of the year.

Marketers' privacy-focused pain points in 2021 along with potential next steps to minimize their negative impact.

Using a CDP, Wyndham was able to cull insights about consumer behaviors, identify industry trends and inform adjustments to its marketing and media spend.