Channel | Digital

Three ways brands can capitalize on--and prepare for--an increase in social media traffic during the holidays.

Three key insights for marketing leaders who are seeking approval of technology investments.

We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.

How the CPG brand views fragmentation as both a challenge and an opportunity.

Five questions to consider when investing in paid search.

Spooky metaverse experiences from several brands that went the digital route this Halloween.

We spoke with Bombay Sapphire Global Vice President Natasha Curtin about how the campaign ties into the brand’s “stir creativity” mission.

The survey’s key findings, plus recommendations from Gartner on how to maximize the value of your martech investments.

How the CPG brand is allocating media investment to support innovation.

Ten alternative IDs in the marketplace right now, plus the type of attribution they’re best suited for.