Channel | Digital

Microsoft Takes Aim at Pay-Per-Click

|  by Chief Marketer Staff

Google and Yahoo were put on notice last week that the paid advertising search is set to become a three-horse race. Microsoft hosted a meeting for advertisers at its Redmond, WA, headquarters to unveil its own proprietary platform for linking pay-per-click ads to search results and other Web pages. And although the launch announcement made…

SEM Beefs Up Online Sales for Omaha Steaks

|  by Chief Marketer Staff

You might not think of a beef retailer as a hotbed of advanced technological thought. But Nebraska-based Omaha Steaks can lay claim to being at the forefront of a number of trends in both marketing and technology. As the Table Supply Meat Company, they began shipping their corn-fed beef to the nation’s restaurants by train…

New Omniture Tool Offers Bid Management with a View

|  by Chief Marketer Staff

Web analytics provider Omniture announced in January that it will launch the second tool in its eight-year existence: a new hosted bid management service called Search Engine Manager. The new offering, which was made available to selected beta customers in January and will be generally available this month, is designed to interoperate with SiteCatalyst, the…

Gunning for Google

|  by Chief Marketer Staff

Microsoft is gunning for Google and Yahoo! Unhappy that its MSN Search is only the third most popular search engine, Microsoft has feverishly been working

Surveying the Search Landscape

|  by Chief Marketer Staff

Search advertisers are becoming increasingly hungry for competitive intelligence. As paid search takes its place alongside more traditional marketing media, players feel the need for a comparative tool

Playing a Smart Game of Search Marketing

|  by Chief Marketer Staff

When Michael Sack wants analogies to describe the search marketing industry, he reaches out to either Wall Street or Las Vegas. “Those are both places where they take money seriously,” says the chief technology officer of search services provider Inceptor.