Digital Archives - Page 270 of 312

Yahoo! Tests Mobile Search Ads in the U.S.

Yahoo! has launched a test program delivering pay-per-click ads on searches done over the Yahoo! Mobile Web service in the U.S. and the U.K.

Digital

Online Merchants, Shoppers to Deck the Halls Early

More than 38% of online retailers say they’ll start their holiday marketing earlier this year, to accommodate early-bird demand from shoppers, according to a study of the online holiday shopping mood from BizRate Research.

Digital

Ad Infuse, Mondo Media Team on Podcast Ads

Ad Infuse has teamed up with Mondo Media to add greater personalization and segmentation capabilities to podcast advertising.

Digital

New Ask.com Platform Answers Marketers’ Needs

Search engine Ask.com continued its drive for a slot in the first rank of pay-per-click properties this week with the launch of an updated version of its advertising platform, offering more management tools for ad campaigns and more real estate on its results pages and related IAC Web sites.

Digital

Onvia Finds Better Leads for Less

Onvia Software was facing a challenge in its search marketing: It was working too well. Faced with a requirement to cut acuisition costs, onvia also faced the problem of deciding which campaigns produced the hottest leads, then losing the underperformers.

Digital

VideoEgg Hatches Permissioned Video Ad Network

Video is big on the Internet, and particularly consumer-generated video. But so far, agreement over how to profit from it through advertising is not. Video hosting platform VideoEgg may have come up with one part of the answer: permission-based ads that advertisers don’t pay for until a user sees them.

Digital

Ask.com Updates Features in Paid Search Platform

Search engine Ask.com continued its drive for a slot in the first rank of pay-per-click properties yesterday with the launch of an updated version of its advertising platform, offering more management tools for ad campaigns and more real estate on its results pages.

Digital