Channel | Digital

The Bottom Line on SEM

|  by Chief Marketer Staff

Search engine marketing delivers more click for your buck than direct mail, said a panelist at a discussion on search engine marketing at the AdTech conference

Good Vibe

|  by Chief Marketer Staff

David Glaze, vice president of creative at Web design firm Genex in Culver City, CA, sets up Web sites for movie studios and automakers. He discusses

RETURN on INVESTMENT

|  by Chief Marketer Staff

With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard way: profit divided by the cost of the

Exciting Results

|  by Chief Marketer Staff

RedEnvelope has been engaged in search engine marketing for only about a year but it is already one of the savviest companies out there. The San Francisco-based

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Awards

 
	
        

CHIEF MARKETER 200