Segmentation/personalization, inventory assortments and data/analytics were cited as the top three concerns this year for online merchants seeking to improve conversions and return on investment, according to a survey from the E-Tailing Group.
A reader asked: "How can a CEO/CMO with no particular experience in natural search optimization, who would be a willing champion given the opportunity, refocus or restructure an organization to make that happen?"
In 2007, U.S. online consumer travel sales (consisting of airline, hotel, rental car, cruise and vacation package reservations) will reach $94 billion, up 19% over last year, according to a new report from EMarketer.
Russian online marketer Ozon (www.ozon.ru) has attracted $18 million in investment from the Index Ventures, Cisco Systems and Holtzbrinck Ventures which reportedly bought 30% of Internet-reshenia (Internet Decisions), the owner of Ozon.
In the beginning, there was cost per impression: You, the online marketer, paid for the audience of a Web page. And it was good for the publishers, but only okay for the advertisers, because you couldn
Like everything else in the consumer universe, the search for a good apartment is getting more digitally rich with every passing moving day. One of the most innovative, MyNewPlace.com, came out of beta form almost a year ago, co-founded by current CEO John Helm and technology vice president Kenneth Cluff.
Shirley Tan has stayed true to her first match in e-commerce—mostly. She set up the AmericanBridal.com Web site in 1996 after tiring of long hours spent assembling a paper catalog for her business selling wedding favors and bridal party gifts, along with other nuptial necessities. Quickly realizing that she didn’t know much about e-commerce (“It…
Internet direct marketer BabyUniverse Inc. has reported a net loss of $3.3 million for the fiscal year that ended Dec. 31, compared to a loss of $492,297 the previous fiscal year.
Online ad network MIVA has won the pay-per-click content account for Conde Nast Interactive U.K., acing out pitches from Yahoo! and incumbent Google.
From search and display ads to e-mail campaigns, print ads, direct response TV and even direct mail, direct marketers are driving prospects to the Web
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