Channel | Digital

RedEnvelope has been engaged in search engine marketing for only about a year but it is already one of the savviest companies out there. The San Francisco-based

Specialty foods cataloger/manufacturer Stonewall Kitchen relaunched its Web site last month in an effort to increase visitor-to-buyer conversion rates.

WD Music Products Inc., which sells guitar parts, has seen its direct to consumer sales go from 1% to 26%. A rental agent for vacation homes in Sanibel

Jack Matarasso is manager of e-mail marketing at J. Crew. He talked about the apparel marketer's best practices from its New York headquarters. DIRECT:

Everyone knows spam is proliferating. After all, who doesn't have an e-mail from those enterprising Nigerian folks in their in-box, along with hundreds

The Federal Trade Commission

In February 2002, when Google introduced its AdWords Select, the main innovations about it were that the links were paid for on a cost-per-click basis

You're using your favorite search engine, ready to find the most appropriate sites for your needs. You type in your search terms, and up comes a list

In the world of pay-for-placement links at search sites, one of the hottest topics is Google

Can a company do search engine optimization on its own or does it need a consultant, also called a search engine optimizer (SEO)? As you’ve probably already