Channel | Digital

Online ad network MIVA has won the pay-per-click content account for Conde Nast Interactive U.K., acing out pitches from Yahoo! and incumbent Google.

From search and display ads to e-mail campaigns, print ads, direct response TV and even direct mail, direct marketers are driving prospects to the Web

Don't you hate it when you can't get to an important convention? Reed Exhibitions' new podcasting venture will bring the con to you year-round.

For a venture that's built around time, Calendars.com doesn't have much of it. It's an extremely seasonal business, says Hilarie Pozesky, president and

If the 2008 presidential candidates really want to reach voters, they'll focus their attention online. Sure, TV, radio and newspapers are still important.

Maybe you're convinced that Web video is worth your company's marketing attention because YouTube drew more viewers than all the network TV Web sites

Angela Mitchell always loved theater. She performed all sorts of roles over the years, learning firsthand about the anguish suffered not only by actors

It's impossible not to watch. A man in a white lab coat, safety glasses and a blissed-out grin stares straight into the camera holding a wooden garden

The great click fraud debate hasn

both Yahoo! and Google have announced initiatives this months that they say will give advertisers a better view of the true scope of click fraud on their networks. In Yahoo!