SEMPO Elects New Officers
The Search Engine Marketing Professional Organization (SEMPO) published the names of its elected officers for 2007 on Friday.
Gordon Hotchkiss, president and CEO of Enquiro Search Solutions, will take a second consecutive one-year term at the helm as chairman of the group, while Jeffrey Pruitt, executive president of iCrossing, will take over as president. Dave Williams, chief strategist and co-founder of search marketing firm 360i, will serve as vice-president.
“The search engine marketing industry is evolving and growing, and through our three SEMPO pillars — research, education and global expansion — we will create new initiatives to support this dynamically changing industry,” said Pruitt in a release.
The group expects to build the subscription audience for its SEMPO Institute online distance-learning courses and a research project to examine online consumer behavior.
