Channel | Digital

Holiday Search Means Front-Loaded Spending: Performics

|  by Chief Marketer Staff

For going on two years now, Performics, the search marketing agency owned by DoubleClick, has been reporting a quarterly index of what it calls the Performics 50, a basket of 50 actively managed client search marketing accounts from a range of industries. It’s an interesting and revealing look at the true cost involved in search…

Users Open Up to Pandora’s Music Search

|  by Chief Marketer Staff

Sometimes, search runs the risk of taking itself much too seriously. If you yearn to put some glide back into your online stride, it might be time to turn to Pandora, a music search site that basically wants to be your college roommate.

Martha Stewart Relaunches Web Site

|  by Chief Marketer Staff

Martha Stewart Living Omnimedia Inc. unveiled a new flagship Web site. The new outlet offers content from several of the company's magazines, as well as her television show. It also features a revamped search figure.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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