Channel | Demand Gen

HBO invited 100 influencers to participate in a three-part social VR experience inspired by the series "Lovecraft Country" and powered by social VR platform VR chat.

Three approaches for producing winning holiday campaigns in this new normal.

The winning strategies that have been highlighted so far this year in our Brands on Fire series.

Profiles of outstanding marketers whose leadership and campaigns are moving the needle for their brands.

Reinvent your marketing strategy with the power of experiential marketing—only at the all-digital Experiential Marketing Summit on October 19-23, 2020.

We spoke with Russell Stover's VP of Marketing, Kim Yates, about the brand’s involvement in a socially-distanced wedding and marketing during COVID-19.

Considerations for brand marketers on using different advertising strategies depending platform or marketplace.

How one brand sent mail kits with samples, coupons and a social media call-to-action to a targeted group of loyal fans.

New tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era.

Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.