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Consumer Marketing

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Brands on Fire in 2020

Brands on Fire in 2020

Posted on October 2, 2020 by Chief Marketer Staff

Chief Marketer started a new editorial series in 2020 that spotlights top brands and the marketing moves that are setting them apart: Brands on Fire. We thought it was time to pay homage to winning strategies that have been highlighted so far this year, from Mountain Dew’s “culture of doing” to SmileDirectClub’s data-driven, direct-to-consumer approach to Michelob ULTRA’s COVID-19-inspired virtual NBA fan experience. Click on the company names below to read about the marketing strategies moving the needle for their brands.

MOUNTAIN DEW

At ComplexCon 2019 in Long Beach, Mountain Dew created a gaming activation for streetwear enthusiasts.

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Updated Rothys wheel. All I need now are the new honeycomb points and I’ll be good… for this month 😊 #rothys #rothyswheel #shoes #shoesaddict #shoegoals #shoeaddiction #rothysaddiction

A post shared by Rothys Addict (@rothysandcoffees) on Feb 19, 2019 at 6:46am PST

NESTED BEAN

SMILEDIRECTCLUB

ALLY FINANCIAL

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Confident. Cool. In-control. Discover for yourself why millions of women are loving the Empetua All Day Every Day High Waisted Shaper Shorts and the Truekind Daily Comfort Wireless Shaper Bra✨

A post shared by Shapermint (@shapermint) on Jun 13, 2020 at 7:15am PDT

MICHELOB ULTRA

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