Brands on Fire in 2020

Posted on by Chief Marketer Staff

Chief Marketer started a new editorial series in 2020 that spotlights top brands and the marketing moves that are setting them apart: Brands on Fire. We thought it was time to pay homage to winning strategies that have been highlighted so far this year, from Mountain Dew’s “culture of doing” to SmileDirectClub’s data-driven, direct-to-consumer approach to Michelob ULTRA’s COVID-19-inspired virtual NBA fan experience. Click on the company names below to read about the marketing strategies moving the needle for their brands.

MOUNTAIN DEW

At ComplexCon 2019 in Long Beach, Mountain Dew created a gaming activation for streetwear enthusiasts.

ROTHY’S

NESTED BEAN

SMILEDIRECTCLUB

ALLY FINANCIAL

SHAPERMINT

MICHELOB ULTRA

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