Ad Buyers Discuss TikTok’s Future and Potential Sale
What some agency folks have to say about the potential sale of TikTok and what that means for marketers.
What some agency folks have to say about the potential sale of TikTok and what that means for marketers.
Here are the five most popular B2B marketing stories for the first half of 2020.
Businesses that have turned their marketing efforts toward cause-related initiatives during the era of COVID-19 have benefited from a consumer trust perspective.
How FX shifted gears at Comic-Con through interacting with fans on the convention’s virtual platform.
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
Cisco learned the following lessons when converting its massive conference to an all-virtual format.
Following are examples of how Mars' candy brands are communicating with consumers during the pandemic.
Getting creative with engagement tactics was the differentiating factor for Cisco Live's virtual event pivot.
Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.
With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.
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