Channel | Data & Analytics

A recent survey found that four in 10 CMOs feel “unprepared” to meet modern campaign objectives.

The Mobile Marketing Association's new report finds mobile contributed $139 billion to U.S. economy in 2012, a number set to rise to $400 billion by 2015.

Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space.

At face value, it may seem like some marketing activities should be eliminated due to a high initial cost per lead.

A combination of social media and email marketing helps charity: water fundraise to bring clean, safe drinking water to people in developing nations. “We operate within a $0 marketing budget, so we don’t use traditional marketing methods like direct mail or buying ads,” said Sarah Salisbury, digital marketing manager of charity: water, via email. “We…

Weather.com is working with Lotame to perfect AudienceFX, the site's audience targeting solution.

The cliché of a senior not knowing how to use a cell phone is prevalent in pop culture and advertising, but is it true? Five facts you need to know.

For marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging.

(MarketingProfs) Text messaging is one of the most effective direct marketing channels to attract new users as well as to increase engagement with existing customers, according to a recent study by Peggy Anne Salz, editor of MobileGroove. This article lays out what you need to know from the study, a case example from the Qeep…

A common mistake many companies still make is to reapply their traditional online strategy to mobile.