Channel | Data & Analytics

Foursquare is testing Foursquare paid promotions with small businesses, expanding a service that had been limited to national brands.

A long-term email deliverability plan helped Indigo Books boost open and clickthrough rates.

For marketers, the value of data is immeasurable. From the ability to rapidly scale marketing campaigns and target valuable customers to identifying defection patterns in order to prevent churn, data-driven insights can have a real impact to your company’s bottom line. But with the seemingly endless menu of Big Data and predictive analytics tools, technology…

Dealing with data outliers requires a careful consideration of a number of statistical methods, and is no task for data debutantes.

No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience.

If they’re savvy enough, retailers can leverage big data to create a better experience for shoppers both online and offline.

Email personalization has helped MLS boost email opens by 21% and clickthroughs by 31%.

Today’s B2B buyer no longer sees talking to a vendor as the first stop on their road to making a purchase.

What is the best strategy for your company, inbound or outbound marketing?

(CMSWire) A customer journey shows how a customer progresses through buying stages—or emotions, states of mind or sentiments—toward you, your brand, or your product or service. Caring about those customer journeys helps to take a bigger perspective beyond just a transaction or conversion, helps you to focus on various segments and their particular needs, to…