Big Data Critical to Customer-Centric Cultures: CMO Council Report
A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business.
A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business.
If your company doesn’t have an app or run in-app ads, Simon Khalaf of Flurry has some new data that might spur you to change that.
Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer's first quarterly strategy guide.
In this Chief Marketer Special Report learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.
The use of triggered email messaging is up 73% year over year, with triggered messages yielding 70.5% higher open rates and 101.8% higher click rates.
Research shows that response rates have dropped precipitously for the last 20 years, from about 20% to around two percent today.
Raytheon CMO Pam Wickham shares ways defense contractor Raytheon is building B2G relationships in social media.
What if publications like Reader's Digest targeted different segments of their readership, rather than just their main core audience?
All by itself, big data doesn’t matter. What matters is the application of big data to accomplish business objectives.
Big data has enabled marketers to enter the consideration set further downstream, creating new opportunities to acquire customers more efficiently with behavioral advertising.
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