Channel | Data & Analytics

Investing in technology and automation can make your online lead generation activities more efficient and contribute to overall higher quality leads.

Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.

Focusing on mobile solutions, targeting the right clients and creating killer content are key when integrating marketing tech solutions.

A recent study on B2B site traffic patterns suggests that marketers shouldn’t just automatically turn off the lights when a holiday approaches.

The key will be delivering high-quality mobile end-user interactions that match the speed and reliability of a desktop PC—an essential foundation for an omnichannel strategy.

Marketers should consider doing a null test sample to properly calibrate the results of their marketing automation efforts.

This article offers an overview and tips for mobile advertising opportunities in BRIC nations.

Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.

Customer data platforms (CDP) took a big step forward last year, with marketers and tech vendors partnering to create databases more quickly and efficiently than had been previously possible, and experts see this trend continuing in 2014.

Two out of three big brands are planning to increase their investment in targeting SMB customers over the next one to three years.