Focus on Individual Consumers, Not Campaigns, in Email
The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.
The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.
Learn how a customer's relationship, persona and intent can help SaaS marketers get a better profile of users.
Both online and brick-and-mortar retailers are increasingly using email to engage and re-engage customers at various points in their buying cycles.
Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.
When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.
Looking at relationship, persona and intent (RPI) can help B2B marketers engage with online prospects in real-time.
As the technology to showcase it improves, so does the use of video as an engagement device in email.
B2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian.
According to a recent Forrester Report, nearly 37% of marketers don’t have defined objectives for mobile marketing measurement.
In direct mail, offline testing has taught savvy marketers something significant: Efforts which seem more official can clobber creative that comes across as promotional
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