Content Sharing Impacts Vendor Selection: Study
B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.
B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.
Are you measuring the right click through rate to determine the success of your email marketing efforts?
Overmailing isn’t going to necessarily increase the potential of your email file. In fact, it might do the opposite.
Over half of B2B marketing and sales departments think they have a great working partnership—but in reality that isn’t the case
The LeadsCon New York call for B2B and B2C speakers is open.
Over the last couple of years, there has been a shift in lead generation away from focusing on just lead quantity towards a model that emphasizes quality.
Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.
Look beyond the flood of big data to create models relevant to more targeted online media buys.
When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.
It’s time to bring the principles of Moneyball to sales and marketing and prove or disprove the unchallenged assumptions and worn-out hunches that have governed marketing for too long.
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