B2B Marketing Trends in 2014
Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.
Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.
Mobile is not an adjunct to email—email is mobile. It’s time for marketers to rethink their approach if they are going to be successful.
It’s a new year and everyone is back to business—including email marketers, who seem to be all business with subject lines getting right to the point.
It’s time marketers look beyond RFM and apply a next-generation formula, namely RPI—Relationship, Persona and Intent.
The more targeted your product or service is, the more success you will have with any single-channel online campaign. But testing still needs to be done.
Marketers should be embracing Google+ for the huge boost it can provide to any local marketing effort. Here's why.
A new study from Boston College’s Carroll School of Management finds that consumers using touchscreen devices to shopping may have looser purse strings than those using lap or desktop computers.
The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.
In both B2C and B2B marketing, understanding the behavior of Gen Y can help drive increases in email metrics and can positively impact purchase behavior.
Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.
Click here to view the 2023 winners!