RPI Versus RFM: Targeting the Frequent Traveler
Online travel firms should consider examining recency, persona and intent in their real-time marketing efforts.
Online travel firms should consider examining recency, persona and intent in their real-time marketing efforts.
The growing global use of the Internet for absolutely everything has emphasized the importance of content, social media and email marketing in lead generation.
Effective personalization takes testing out and knowing what data elements will motivate a customer or partner to take an action. This article offers 10 simple steps.
Mogreet has put together 7 tips for amplifying text messages like be helpful when using location data..
Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.
Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.
Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.
How can brand marketers stay ahead of the curve when it comes to the mobile event craze? Here are five helpful tips to consider:
Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.
Think back to the last trade show you attended. You were communicating just by being there. Social is the same concept.
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