B2B-MARKETING | ENGAGEMENT

While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.

Account-based marketing can help B2B organizations in a variety of verticals engage and retain customers. But running ABM effectively isn’t without challenges.

Although digital and brand are permanently joined at the hip, mending your website woes won't solve all your problems.

What do the most-read stories of 2015 on ChiefMarketer.com tell us about our readers?

Any romance expert will tell you that the key to a good relationship is communication. The same holds true for successful agency/client pairings. We asked agency leaders from several of our B2B and PROMO Top Shops what clients could do to keep the spark alive. Pulse220 CEO Craig Erlich says he’d love it if clients…

Agencies on both the B2B and B2C marketing side of the fence agree that if you want to not only survive, but also to thrive, you need to move with the times.

Conveying the story of your brand is not a new concept, however it has become a strategic priority. Forbes.com outlines four benefits to storytelling.

You can’t expect disengaged channel partners to build engagement around your brand. Here's 3 tips to get them on your side.

Video marketing is a smart way to reach audiences on a one-to-one level and get them to engage with your content.

Account based marketing (ABM) requires great customer information, which means the best opportunities exist at your current customers.