B2B-MARKETING | ENGAGEMENT

You can have the best webinar content in the world. But if you don’t drive registrations and conversions, you’ve failed.

In this Q&A, Lisa Boff talks about her main objective at GE, how to market the company as a “digital industrial company” to both businesses and consumers.

We all know that attending a conference can be a great place for learning and networking. Here's 7 hot tips to make your time more productive.

Effectively leveraging data is essential if you want to optimize your customers’ experience with your brand and make the most of your marketing investments.

Having great B2B content isn’t enough. To make it work, you need to understand the patterns of how prospects engage with your content marketing.

This article shares nine ways to use Facebook groups to help build your business, as well as loyalty and trust among customers.

At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can connect with your B2B customer base.

Live from B2B LeadsCon, learn why you should focus your content marketing strategy on answering your customers’ questions, rather than pushing your brand or product.

Great content marketing can be tough to prove and business leaders want to see real, measurable results. Learn how you can measure your content marketing programs.

Sure, everyone talks about a 360-degree customer view. But rather than going in circles, maybe you should think about a spiral instead.