B2B-MARKETING | ENGAGEMENT

A series of online videos educating chefs and diners about the appeal of Maine lobsters has helped get the tasty crustacean onto more restaurant menus.

I had dinner last week with a friend and business associate, Karen Koslow, who with a few other entrepreneurs, has launched an influencer marketing network in a vertical that is not as well developed as the fashion, food and gaming categories are: Health & Wellness. The company, Wellness Amplified, offers a new opportunity for marketers…

It’s important to make sure your page and LinkedIn profile is up to snuff giving you the best chance to be viewed. Here are 3 mistakes you may be making.

This infographic about influencer marketing covers the importance of the tactic to businesses, the benefits, challenges and other information.

Pumping out great content? Don't forget about content promotion. Here are six ways to make sure your hard-working content gets in front of your audience.

The branding challenge for Hiscox was to create something different to entice those who didn’t know the company, but at the same time stay familiar to customers.

Setting your priorities, knowing what to measure and getting buy in from the entire organization is essential for implementing account based marketing.

Customer advocates can help B2B marketers take advantage of the passion of their most loyal fans, and deliver business value.

More than three-quarters of B2B marketers in North America plan to create more content in 2016 than they did last year.

Account based marketing starts with the right information on accounts. Here's what you need to chart the anatomy of your best prospects.