Report Reinforces Role of Authenticity
A new study has reinforced the importance of authenticity when it comes to communicating not only with consumers, but what your brand stands for as well.
A new study has reinforced the importance of authenticity when it comes to communicating not only with consumers, but what your brand stands for as well.
Customers today—both B2B and B2C—have come to expect more tailored, one to one interaction and that challenges traditional account based marketing practices.
A pair of new mobile apps is helping Hartford Funds market to both internal reps and financial advisors who recommend products to their customers.
Many B2B firms struggle with today’s content-heavy sales process. Only 27% of the leads marketers send to sales teams are qualified; 79% don't convert.
Chief Marketer recently talked with Cyndi Greenglass to get her thoughts on challenges facing marketers when it comes to engaging leads and B2B conversion.
Are you a B2B marketing expert who wants to share their marketing expertise and knowledge? Join us at B2B LeadsCon.
For B2B marketers, video is becoming more than just a way to engage prospects in social channels. It has become a—if not the—preferred medium for content-hungry buyers.
Here’s several important facts about email B2B and B2C marketers need to make the most of email marketing.
Marketers need to ground their content marketing strategies to create a personalized experience for each customer to demonstrate measureable business value.
Many marketers are still using the same content marketing strategies that worked three years ago—and that’s a recipe for diminishing returns.
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