Engagement
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Digital
Olive Garden Has Loyalists in a Frenzy Over Lifetime Pasta Passes
Fifty passes will be up for grabs on Thursday for $500 each. Don’t delay.
There’s only a 30-minute window to purchase one. -
Acquisition
Marketing is Paused, Then Film Featuring Conservatives Hunted for Sport is Pulled
After pausing marketing for the film “The Hunt,” the studio has canceled
plans to release the thriller following a series of mass shootings. -
Direct Marketing | Print
Thomson Reuters Gets Attention With Dimensional Direct Mail
Thomson Reuters is using direct mail to creatively engage tax professionals and start conversations.
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Acquisition
Frito-Lay Reprises Snackable “Note” Packs
Frito-Lay is back with its Snackable Notes Variety Packs so parents can send kids
back to school this fall with a handwritten note on the packaging. -
Direct Marketing | Print
Direct Mail: 7 Tips for Making the Most of the Post
Direct mail can be an expensive channel, but when done right it drives
significant engagement at multiple points in the marketing funnel. -
Acquisition
Forever 21 and Macy’s Upset Women with Dumb Marketing
Despite all the conversations, insights and education around
marketing to women, some brands still don’t get it. -
Social
Facebook Campaign Budget Optimization: What Marketers Need to Know
You will have to give up some control over your Facebook campaigns after Sept. 1,
but with there are elements of CBO that can work to your advantage. -
Engagement
Five Ways To Get Obsessed with Customer Experience
A Forrester report found companies with superior customer experience outperform
laggards. But companies often think their CX is better than customers do. -
Acquisition
Bacardi Doubles Down on Analysis to Understand Impact of Advertising on Sales
Hard work to develop solid measurement tactics combined with people power
has landed Bacardi in the top echelon of Masters of Measurement marketers. -
Profiles & Campaigns
John Deere Tees Off With PGA Tour Experiences
Global Brand Management VP Mara Downing shares the marketing
secrets behind the PGA Tour’s John Deere Classic.