CMOs are increasingly padding their budgets to develop compelling, personalized, relevant content that resonates with consumers and drives engagement for the brand. However, if you’re putting your content out there and not promoting it, that’s a big mistake.
There are so many avenues and channels for content promotion, and perhaps all might be a good fit. This article from Forbes outlines six content promotion tips to make sure your hard-working content gets in front of your audience.
For example, keep an eye out for conversations around your latest content piece and join the conversation with a link to your own content.