Top Qualities for Winning Brand Marketing Partnerships
Marketing partnerships are on the rise seen as a force for good, a win-win for all parties to capitalize on the strengths and audiences of the partners involved.
Marketing partnerships are on the rise seen as a force for good, a win-win for all parties to capitalize on the strengths and audiences of the partners involved.
As many businesses are learning, AI can improve the customer experience through consideration of the customer’s total lifecycle.
Brand recognition and awareness play a huge part in building credibility with customers and helping the sales team close a deal.
Audit and tax advisory firm Grant Thornton is leveraging a partnership with the PGA in a new TV spot featuring pro golfer Rickie Fowler.
If you provide a reliable product at a fair price and prove to be a genuine partner, you can drive loyalty and greatly impact the bottom line. But it's not as easy as you might think. There are several other factors that drive (and destroy) B2B brand loyalty.
Wondering which B2B and martech stories readers thought were the cat’s meow last month? Check out the 10 most popular stories on ChiefMarketer.com for March 2018.
A new study has revealed the profile of the CMO, or CMO-equivalent, at each of the ANA's 747 client-side marketer company members.
The Forbes Communications Council gives us ideas to increase brand awareness in unexpected ways.
Got B2B marketing knowledge and skills to share? Apply now to be a speaker at B2B Connect to Convert 2018, Oct. 3-5 in Boston.
Constant testing and experimentation is essential in B2B email marketing. Learn how Pitney Bowes and more are maximizing their email potential.
Click here to view the 2023 winners!