B2B-MARKETING | ENGAGEMENT

Experience, personalization and data are taking center stage in marketing, according to IBM's latest Global C-suite report.

Not all tactics that work in B2C work for all B2B marketers. Here's three tactics you might want to consider dropping.

Marketing automation is helping Amplify Credit Union maximize online engagement with members and improve lead gen efforts.

Engaging prospects and getting them to convert continue to be one of the biggest lead gen challenges and conversion concerns are on the rise.

Check out three industries that are putting more resources into experiential strategies this year: luxury, automotive and tech.

Interactive B2B email marketing is much more than cat videos and dancing elf GIFs. Here's seven ideas to make your B2B email strategy more engaging.

Get caught up: Here’s the 10 most popular B2B and martech stories on ChiefMarketer.com for January 2018.

In a world where "fake news" is a growing concern, the good news is that you can't fake a bad customer experience. Here’s three checkpoints to certify a successful B2B launch.

Chief Marketer recently chatted with Alyson Griffin, Intel’s vice president of global marketing strategy, to discuss how the tech titan is engaging B2B prospects and customers with live events, VR and more.

There's a ton of B2B content online. How can you make your brand stand out? Here's 13 ideas for creating more useful content marketing assets.