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  • B-to-C Events

    Formula 1 Miami Grand Prix: Amex, Jack Daniel’s, Hilton, Ferrari and More

    The Formula 1 Crypto.com Miami Grand Prix returned for its third year at the Miami International Autodrome with a sell-out crowd of almost 300,000 fans visiting Hard Rock Stadium, May 3-5. From elevated hospitality experiences and celebrity-attended parties to graffiti murals and pop-up shops, we round up activations, events and festivals that kicked brand awareness and fan engagement into high gear around the 305.

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  • The Big Story

    Measuring Muck

    Made-for-advertising (MFA) sites are roosting in reputable publishers’ subdomains. IDs are declared inconsistently. And the established third-party measurement companies are sitting on the sidelines.

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  • Marketers

    YouTube Is Invading The Living Room

    TV programmers have long looked down their noses at YouTube. User-generated content isn’t as premium as their prestige programming, or so their argument goes. YouTube, for its part, has long attempted to pitch itself to advertisers as not only just as good as TV, but, in many cases, more effective. At its Brandcast presentation on […]

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  • Media Relations

    Three Must-Haves in Your Next Press Release

    What goes into creating a press release that will generate interest from journalists?

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  • Trendwatch

    Retailers’ LGBTQ marketing campaigns under scrutiny

    Retailers Best Buy, Target and Levi’s are receiving more scrutiny over their LGBTQ-themed marketing and public relations campaigns, according to a Wall Street Journal article. Conservative groups are increasingly asking company shareholders to reevaluate these campaigns. Historically, shareholders have proposed measures that advocate social issues, such as sustainability and racial justice. A vote on these […]

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  • Trendwatch

    Paid search drives largest share of online purchases so far in 2024

    Paid search was the largest driver of online sales for retailers so far this year, with 28.2% of online sales Jan.1-April 30 directly attributed to this channel, according to new data from Adobe Analytics. Direct web sales were the second largest driver, with nearly one in five purchases initiating in this way, followed by: This […]

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  • Data-Driven Thinking

    How Mobile’s Focus On Performance Helps It Avoid The MFA Problem

    Much has been said and written in recent months on the made-for-advertising (MFA) phenomenon, or the diversion of ad dollars from legitimate publishers to sites that exist purely to sell ads at a higher cost than the traffic they acquire.  We know MFAs are a big problem on the open web. But what about mobile, […]

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  • Crisis Management

    Starbucks’s PR Blunder: Blaming Customers Equals Trouble

    What compounds the problem and leads to the worst kind of viral media coverage is company leadership shirking accountability by saying sales dropped due to impatient Starbucks customers.

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  • Digital & Technology

    Get the Most Out of LinkedIn’s Data to Boost Your Thought Leadership Campaigns

    Following are three recommendations to help you harness LinkedIn data to make faster and smarter decisions with greater ROI for your executive eminence programs.

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  • Tech & AI

    Starburst launches new marketing campaign powered by generative AI

    Candy brand Starburst recently launched a new marketing campaign dubbed “Different Every Time.” The campaign uses generative artificial intelligence to create hundreds of assets for the ad, such as background imagery and caricatures. This is the first advertising campaign for Starburst in more than a decade. Read more about the campaign here.

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