Articles by webdesign

Market Like A Mother

|  by webdesign

Chief Marketer presents to you the industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families. These 16 women, chosen from leading brands and agencies across a broad range of marketing disciplines and expertise, have met the challenges of a massively disruptive year with outstanding work and remarkable fortitude.

The 2019 CMO Roundtable

|  by webdesign

In this CMO Roundtable, Chief Marketer convened 20 top marketing executives to get their take on the biggest challenges and opportunities facing their brands in 2019. From the promise of AI technology to the imperative of personalization, to the most compelling campaigns of 2018 and the impact of the #MeToo movement—we bring you all the…

Masters of Measurement

|  by webdesign

Go behind the scenes with 2018 PRO Award winning brands like Barilla, the NHL, Marriott Rewards, March of Dimes and more and learn the measurement strategies behind their top campaigns.

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View From The Top

|  by webdesign

What’s on the average CMOs mind? A simpler question might be what isn’t on a typical CMO’s mind. In the 2018 Chief Marketer CMO Roundtable, we talk with 20 leading CMOs from top brands like Citi, Bacardi, Grant Thornton, Bank of America and more to uncover the trends to watch.

Smells Like B2B Team Spirit

|  by webdesign

Sales and marketing ultimately have the same goal: to improve the bottom line for their organization. Why then does it often feel like they’re at odds with each other and not even playing the same game, let alone playing on the same team?

Future CMOs

|  by webdesign

Meet 10 up and coming marketers nominated by the editors and readers of Chief Marketer that we think have what it takes to move into the C-suite. Get to know these innovators from PepsiCo, ADP, Jack Daniel’s and more. Who knows? Someday, one of them might be your boss.

What do Marketers Really Want

|  by webdesign

Get the scoop from Chief Marketer’s 2018 B2B Trend Report on how to bridge the sales and marketing divide and find out what marketers wish the C-suite understood about their craft.

B2B Marketing Automation All-Stars

|  by webdesign

For any B2B brand, marketing automation is far from an impulse buy. Discover how market leaders like EyeMed, Ingersoll Rand and more are making the most of their martech investments.

Shopping Around the Clock

|  by webdesign

Shopper marketers are adapting to “always on” consumers with a new playbook. Learn how thriving today can often hinge on consumer insights and understanding how consumers behave across all channels.

Next-Gen Influencer Marketing

|  by webdesign

Modern brands are leveraging the power of digital influencers to create content and cultivate new audiences. Top marketers from Unilever, Marriott Rewards and more offer insight on how the partnered with influencers to engage audiences and boost brand.