webdesign
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Programming
What We’re Reading: ‘The Early Days of ESPN’
It’s surreal to fathom how a network born in the offices and attic of a United Cable branch in Plainville, Connecticut, would go on to change the trajectory of sports and television as a whole.
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Programming
What We’re Reading: ‘The Early Days of ESPN’
It’s surreal to fathom how a network born in the offices and attic of a United Cable branch in Plainville, Connecticut, would go on to change the trajectory of sports and television as a whole.
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The Big Story
The Shrinking Open Web
The open web is getting smaller, with the squeeze happening in two directions: Curated deals are skimming the cream off the open web, and exposed made-for-advertising websites are shuttering.
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CTV Roundup
The Debate Over Premium Content Is Holding Back Programmatic CTV Growth
While agencies push for more programmatic buying options, publishers want to maintain control in TV ad buying negotiations – and particularly over their “premium” content.
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Diversity, Equity & Inclusion
[VIDEO] PRNEWS Live Discusses Creating Impactful AAPI Campaigns With NAPAWF
NAPAWF talked about communications strategies and impactful campaigns they’ve run to reach their AAPI audience and beyond.
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B-to-C Events
How to Create a Kid-friendly ‘Hollywood’-style Premiere, Disney’s ‘Bluey’ Way
Beloved family animation series “Bluey” episodes are about seven minutes long, so when Disney Branded Television released season three’s 28-minute special on Disney+ called “The Sign”—about the energetic Blue Heeler puppy character’s home going up for sale and a family wedding—the brand hosted an event worthy of a Hollywood premiere.
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Programming
Gillis’ Career Rolls On in ‘Tires’
If you’ve ever asked yourself, “What would ‘The Office’ be like if it was based on a tire shop?” then Netflix’s “Tires” (premiered last Thursday) might very well be the answer.
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Programming
Gillis’ Career Rolls On in ‘Tires’
If you’ve ever asked yourself, “What would ‘The Office’ be like if it was based on a tire shop?” then Netflix’s “Tires” (premiered last Thursday) might very well be the answer.
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Programming
Zaslav Prepping For Likely Consolidation and WBD Buys
Warner Bros. Discovery CEO David Zaslav believes consolidation among programmers is coming, and he wants to be ready to make an acquisition should the right opportunity arise.
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Programming
Zaslav Prepping For Likely Consolidation and WBD Buys
Warner Bros. Discovery CEO David Zaslav believes consolidation among programmers is coming, and he wants to be ready to make an acquisition should the right opportunity arise.
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