PerformanceData Appeals FTC Ruling
PerformanceData, the credit information provider formerly known as Trans Union, has appealed the Federal Trade Commission's August decision that the firm's
Articles by Chief Marketer Staff
Minding His Own Business
Peterman isn't the only one out there who distributes a lavishly illustrated catalog. Why, there's also Gary Sassaman.Who? Gary Sassaman, publisher, writer
Launch at the Speed of Sound
Gillette didn't want its $250 to $300 million ad blitz for Mach3 to go to waste, so it stenciled the razor's logo on supermarket parking spaces.That unusual
CAUSE-RELATED
School Connection/USA It pays to go to school. Target and Option One found that out last year, and won a second World PRO award this year for the School
Who’s News
MDC's Southward Invasion MDC Corp., the Toronto-based company that first crossed the border in May when it bought Internet marketer CyberSight, has snapped
Schweppes and Lerner team with Broadway
NEW YORK Schweppes will activate its Live Broadway sponsorship with a national holiday instant-win sweepstakes. The promo will be on specially marked
Wrapped up in Trivia
M&M/Mars's Snickers brand has unwrapped its You Don't Know Jack promo, providing fun sports trivia questions inside the wrappers of 100 million Snickers
It Could’ve Gotten Ugly
British Airways, "The World's Favourite Airline," was about to offer a new service: the only daily nonstop flights between Denver and London. The client
Who’s News
Einson Freeman's Makeover Einson Freeman has moved to new headquarters, and is relaunching its brand with a new corporate identity. It's still in Paramus,
Snoopy Seizes Hong Kong
A Snoopy figurine self-liquidator promo for Extra Value Meals in 147 Hong Kong McDonald's restaurants had both businessmen and kids lining the blocks
