Chief Marketer Staff

• Agencies

  Singing In Tune

  CDnow, the Internet’s top music store, and MTV Networks, a division of Viacom, Inc., announced a groundbreaking, three-year integrated marketing agreement

• Breakthrough Promos Rest on Basic Questions

  The promotion industry grows more competitive and cluttered every day. When the first radio commercial aired in 1922, it was probably the only promotion

• Agencies

  Brokers Break Bread

  American List Counsel Inc.’s executive vice president Fran Green and president Donn Rappaport welcomed more than 100 brokers in May to the firm’s second

• Agencies

  Peterman Floats Online Ad Test

  The J. Peterman Co. dipped its toe into the online advertising waters this spring with a test campaign for the Heart of the Ocean necklace from its “Titanic”

• Stuck in Test Mode

  The technology-ruled interactive marketing movement is in a state of hyperactive growth. Every time one looks at it is not only larger but has changed

• Deal Makers

  Steven M. Ross was promoted to executive vp and gm, licensing and merchandising, at Twentieth Century Fox. He will assume all global long-range planning

• Agencies

  Chicago Internet Guru Jay Gondelman Dies

  Jay Gondelman, the Chicago Association of Direct Marketing’s interactive guru and partner in Visionautics Inc., died in June of cancer at 50. According

• Agencies

  Britannia Cools Its Heels?

  Brits always claim to produce the best advertising in the world. Something about our quirky sense of humor and literate consumer base leads to the often-repeated

• Agencies

  Kemmler’s Law

  Moments before becoming the first man ever to go to the electric chair, William Kemmler complained about his press coverage. “I’m bad enough,” he said.

• Special Deliveries, on Target

  Specialty printing posted no revenue growth last year, but industry sources say that demand for products including game pieces and high-quality direct