Chief Marketer Staff

• Agencies

  Have Book, Will Travel

  Eight-year-old retailer Audio Adventures began direct sales this spring, renting (and selling) mostly through a Web site, www.audioadventures.com.The

• Agencies

  Introducing the Web Call Center

  Then the call center at IDT Corp. gets swamped, the Hackensack, NJ telecom company turns to Communications Service Center, a Margate, FL service bureau

• Agencies

  Bride of Frankincense

  Forget that we just celebrated Independence Day. For some people, it’s never too early to start buying Christmas presents. With that in mind, Old World

• Agencies Who’s News

  Catering to Kids A team of seasoned pros in premium-based promotions have opened the doors of a new Dallas agency that will go after the fast-growing

• Agencies

  Envoy Drives Correspondence Course

  We feel toward serial mailings the way most people feel toward serial killers. However, unlike serial killers, serial mailings are sometimes amusing.

• Problem Children

  Marketers who navigate by the seat of their pants trying to home in on under-20 age segments risk a bad case of posterior rug burn. Yet many brand managers,

• Targeting Drives Growth

  Marketers’ purchase of nearly $12 billion in ad specialties last year represented record growth of 25 percent from 1996.While most of the growth in 1996

• Agencies

  Kemmler’s Law

  Moments before becoming the first man ever to go to the electric chair, William Kemmler complained about his press coverage. “I’m bad enough,” he said.

• Agencies

  R-E-S-P-E-C-T-What Does That Mean to Us?

  Demarcation lines have faded. Direct marketers are respectable at last. Almost as respectable as general advertising executives. Certainly as respectable

• Agencies

  Peterman Floats Online Ad Test

  The J. Peterman Co. dipped its toe into the online advertising waters this spring with a test campaign for the Heart of the Ocean necklace from its “Titanic”