What’s Your Hang-Up?
Spurred on by increasing consumer complaints about hang-up calls, the Direct Marketing Association is expected to release guidelines early next year covering
Articles by Chief Marketer Staff
Credit Card Crisis
If you are a typical American consumer, you receive one or more credit card solicitations a month. And, if you are that typical American consumer, you
Hall of Fame
When asked how the late Tom Foster would have taken his election to the DMA Hall of Fame, Foster & Gallagher's Bob Pellegrino laughed, "He would have
Think About an Attitude
In our last issue we discussed how marketers are using order information as well as promotion history and demographic data to create segments and regulate
Florida Expands Suit Against AFP
Florida has broadened its lawsuit against American Family Publishers to include allegations that the subscription and prize-promotion firm targeted elderly
Credit Where Credit Is Due
My New Year's resolution for 1999 is a simple one: to simplify my life.Toward that end, I decided to cancel the stack of long unused credit cards I had
Study Shows Direct-to-Consumer Ad Growth
Direct-to-consumer (DTC) promotional spending by pharmaceutical companies, mostly in the form of direct response ads, grew by 16% to $631 million in the
Our Version of the Boston Tea Party
My son Bob has devoted several of his weekly columns in the magazine InfoWorld to proposing a holiday that would benefit not just the United States but
Weebots
Weebots and a not-so-wee bit of remodeling are two of the highlights for Sharper Image Corp. this holiday season.The San Francisco-based cataloger and
Moe Money
And now a little something for the wise guys on your shopping list.Comedy III Entertainment in Glendale, CA has redesigned the Three Stooges Web site,
