Chief Marketer Staff

• Agencies

  Oops! Catalog Faux Pas

  Nothing in the body, nothing on the body.”That’s the rule Levenger president Steve Leveen said his chief merchandiser adopted after a series of apparel

• Agencies

  Pilot Light

  For many utilities, it doesn’t matter whether they consider themselves the dog, the hat or the race car: The monopoly game will soon be over.As they accept

• Agencies

  Lou Reed Bio on Home Video

  Just months after it aired on PBS, the only documentary of rocker Lou Reed will hit home video on July 28. Fox Lorber is releasing the 75-minute video

• PromoNews

  WHITE PLAINS, NY – Nabisco Holdings Corp., seeking to turn around its flagging sales, will boost marketing and ad spending by 30 percent for its cookies

• Agencies

  Computer Resellers

  Whether they like it or not, computer resellers are being pushed to deliver products and services through new distribution programs. Channel assembly,

• Delivery or Drive Through?

  Dan Bacin was a car nut before he was a restaurateur. So to celebrate the 20th anniversary of his Bacino’s Pizza chain in Chicago, Bacin bought four Volkswagen

• The Passages of Life

  If you’re a manufacturer of pet care products, what’s the best way to grab additional customers? Would you rather entice someone to switch to your products,

• Agencies

  Changing the Rules of the Game

  There was a time not long ago when marketing decision makers regretted they didn’t have enough information.In the world of information, especially database

• Acxiom Corp. Beefs Up

  CONWAY, AK – Acxiom Corp has agreed to acquire May & Speh Inc., a direct market competitor, for stock valued at $17.44 a share or about $625 million,

• Agencies

  Consumer DM Soars

  Strong results on Main Street are translating into market-beating returns on Wall Street for consumer direct marketing companies.Over the 12 months ended