Chief Marketer Staff

• Problem Children

  Marketers who navigate by the seat of their pants trying to home in on under-20 age segments risk a bad case of posterior rug burn. Yet many brand managers,

• The Perils of Premeditated Demotion

  Our community has been accused of various offenses, from planned obsolesence to subliminal advertising. Here’s one we actually are guilty of: premeditated

• Agencies

  Conspiracy Revealed: Intrigue-ing DM Campaign

  He cover for the Oldsmobile Intrigue/”X-Files” movie direct mail piece was a plain brown envelope, which makes sense, given the television show’s bent

• Agencies Who’s News

  Catering to Kids A team of seasoned pros in premium-based promotions have opened the doors of a new Dallas agency that will go after the fast-growing

• Agencies

  Relationship Marketing and the New DM

  This December McGraw-Hill will publish the third edition of David Shepard Associates’ “The New Direct Marketing.” Over the next few issues we’ll offer

• Agencies

  R-E-S-P-E-C-T-What Does That Mean to Us?

  Demarcation lines have faded. Direct marketers are respectable at last. Almost as respectable as general advertising executives. Certainly as respectable

• Agencies

  Call It What It Is

  He propose that articles about spam in the press and other media ought to be called spam as well. They’re about as prevalent and intrusive. Case in point:

• Dream Team

  SAN FRANCISCO – Sega of America last month announced agency assignments for the $100 million launch of its Dreamcast video game console, slated for introduction

• Agencies

  Everywhere Merchants Want to Be

  Visa USA will give its retail partners magic for Christmas this year, part of an aggressive slate of consumer promotions designed to drive purchases in

• Agencies

  Peterman Floats Online Ad Test

  The J. Peterman Co. dipped its toe into the online advertising waters this spring with a test campaign for the Heart of the Ocean necklace from its “Titanic”