Patty Odell
-
Agencies
Bud Light “Strike Gold” Sweepstakes Offers Super Bowl Tickets for Life
Some 37,000 gold cans are packed inside 18-, 24- and 30-ounce packs of Bud Light with messaging and details about how to win Super Bowl tickets for life.
-
Agencies
Have You Seen a Jeep Wearing a Mustache?
During Movember, men grow beards to show their support and brands love to join in. One of them, Jeep, found a fun way to do just that.
-
Agencies
Lessons Learned: 8 Slogans that Bombed
Marketing slogans can quickly identify a product or company and have helped create great brands, but it doesn’t always work out that way.
-
Acquisition
Octagon CMO Lou Kovacs Talks Sports, Investments & 2017
Octagon CMO Lou Kovacs leads the new business process and marketing of Octagon’s consulting, experiential and event services in the region.
-
Agencies
Pinterest Rings in Holiday Marketing Campaigns: Infographic
Tis’ the season for holiday marketing campaigns and many marketers turn to Pinterest where 1.1 billion holiday pins were saved last year.
-
Agencies
7 Reasons Brands Fall Short in Fulfilling Brand Promises
Consumers want to know that if a company makes a brand promise, it keeps it. And if it doesn’t, that consumer will move on to a brand that will.
-
CMO’s Have a Role in Transparency Too
Sean Hargrave, at CMO.com, opines that C-level marketers need to step up to the media agency transparency plate and take responsibility too.
-
Agencies
Tips to Measure 4 Social Networks
Measuring social engagement has become a top priority for many marketers as campaigns ramp up across social networks.
-
-
Agencies
Arby’s CMO Rob Lynch on the Fun and Meats that Move Sales
Arby’s CMO Rob Lynch on the fun he has running the marketing department and why the new venison burgers sold out in one day.
