The media world is complex and requires a unique mix of skills and knowledge to manage. Mega brands like L’Oreal and Unilever have hired chief media officers, but the role is controversial: Is it necessary? Will it cause internal relationship problems within agencies and at the C-level? Should the role report to the CMO or work side by side as equals? Will the role actually bring more knowledge?
This article from Digiday takes on the debate over whether a chief media officer role makes sense or not and most don’t want to be the guinea pigs to find out.
A number of experts weigh in, including Martin Moll, general manager of marketing communications for Nissan in Europe, Steve Hyde, a headhunter for 360xec and Debbie Morrison, director of consultancy and best practice at ISBA, among others. Read the article …