Customer Data and Journey Still Trouble for CMOs: CMO Council Research
This report delves into the challenges the digital age has brought to senior marketers including, centralizing consumer data, technology, results and budgets.
Articles by Patty Odell
In New Campaign, Coke Pairs Beverage with Paella and Lobster
Coca-Cola wants consumers to get the idea that a bottle of Coke goes with all kinds of epicurean and home-made dishes like Coke and paella.
20 Visionary Marketing Campaigns
Edible six-pack rings and miss-matched taxis to support the importance of organ donors are just two of the innovative marketing campaigns you'll find here.
5 New Agency Positions Emerge
The digital landscape is upending mastheads. Here are five new agency positions that have come on board over the last few years.
The Great Debate Over Spec Work
The controversy over spec work is raging. Here's a deep dive into all sides of the issue, including tips for marketers when asking for creative spec work.
Lessons from a Gen Zer on Marketing to Gen Z
Marketing to Gen Z takes a sharp strategy. A youth marketing strategist offers lessons on crafting a campaign that will hit the Gen Z bullseye.
Jolly Green Giant Emerges from Retirement with a $30 Million Budget
The Jolly Green Giant is being reimagined in a suspenseful and mysterious marketing campaign to appeal to kids.
Peer Productivity Hacks to Take You Away!
Five marketers share productivity hacks to manage, not only their stress, but the pressure their employees are under as well.
Top 10 Marketing Predictions for 2017: CMO.com
2017 marketing predictions will keep marketers very busy next year adapting to the vast technological changes and marketing disruptions we experienced.
10 Major Changes Aimed at Agencies
Ten Forbes Agency Council members have predicted 10 major changes that will impact agency work on a daily basis within the next five years.
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